SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: make progressively, conserve aggressively, get a home, and prepare for retirement. However Gen Z is coming close to money with a fresh point of view. As opposed to focusing entirely on lasting accumulation, this generation is prioritizi

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